Can't Buy Me Love
Stuart Layt 斯图尔特·莱特伦
When it comes to choosing a sexual partner， some people are more “intense” than others， and money usually does not buy happiness. Those are some findings of a comprehensive study into what people look for in a partner， conducted by the Queensland University of Technology and the University of New South Wales.
QUT behavioural economist Stephen Whyte said who people chose as a sexual partner could inform a range of other things including gender roles， labour market dynamics and fertility rates.
“A lot of the sociological and evolutionary literature points to males and females having different preferences based on their biology，” he said.
“Women have disproportionate reproductive costs compared to men， in terms of internal gestation and ongoing lactation， so evolutionary theory suggests women are looking for mates who will support them in the reproductive burden.”
Dr Whyte explained that men， having less inherent physical cost through reproduction， had a different set of priorities – and these appeared to be borne out in the study.
On average， females rated education， intelligence and emotional connection about nine to 14 points higher than males on the 0-100 scale range used in the study. Males， meanwhile， rated physical attractiveness higher than women on the same scale.
However， Dr Whyte said it was not as simple as women preferring personality while men focusing on physical attractiveness.
“For both men and women， we found there was a percentage of people who， if they cared strongly about one trait， they care strongly about lots of traits in a potential sexual partner.”
Dr Whyte rejected the use of the word“picky” to describe such people， saying he preferred the word “intense”.
“For men， there's a proportion who care strongly about everything， and they tend to be aged between 20 and 40，” he said.
“For women， that same profile seems to occur between 35 and 50. So it's interesting that males and females are not dichotomous in their preference， but they are different at different life stages.”
And Dr Whyte said they found that among men and women， income was not rated the most important attribute among any age group.
“In pop culture we tend to sell this idea that ‘men are from Mars， women are from Venus’ – that we're very different – but it's only a relative difference， and it changes across our lives.”